Background/Purpose of Request:
Brunswick BID has been engaging the services of Mythic for marketing services for some time. In an effort to expand the marketing program as the economy comes out of the Pandemic, the BID Board of Directors seeks to add the additional metropolitan areas of Cleveland, Cincinnati, & Akron, Ohio to those already targeted by BID. Also included in the expansion plans will be funds to participate in and/or attend various trade shows, events in these and other areas to promote Brunswick County as an economic development opportunity.
The funds will be used for marketing and will allow us to restore funding for travel and recruiting efforts that have been limited by placing more emphasis on the digital advertising. The additional funds will be used in reinstate search marketing, placing ads in social publishers’ network, production of mega site videos, linkedIn marketing, and potentially co-op advertising as a partner with EDPNC. The additional funds will also be used for website improvements, development of additional marketing collateral, potential development of box mailers and media management.
All funds will be paid from BBID to Mythic located at 200 South Tryon, 9th Floor, Charlotte, NC 28202.
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